So many styles come and go with the times (we’re talking about you parachute pants and rat tails).  Some of the easiest to spot trends from the past are found in our homes: Pink bathtubs, shag carpet, wood paneling, etc.  At one point in time, someone was so excited about the possibility of hanging harvest gold velvet curtains in their living room.

Like so many trends, these “home improvements” have failed to stand the test of time.  But then again, how many people plan to keep their shag carpet for 40+ years?

Web design provides a very different landscape, though.  It’s a field that is constantly evolving and shifting. We encourage our clients to evaluate their Web presence at least every two years to keep up with changing fads.  If their site is still reaching their audience then we let it keep doing it’s job.  If something needs to be updated to get up-to-date, then we take care of it.

That’s why we aren’t afraid of trends.  Unlike that tribal ink tattoo covering your arm, Web trends are easy to adapt or remove to fit new trends.  Our Web sites are designed to grow with you, too.  So, as your audience changes and grows, your Web site will be there to engage them.

There are hundreds of new Web design possibilities that have emerged in the last two years.  Browser support is growing and technology has partnered with design to provide lots of new ways to reach your clients.  If you haven’t looked into your Web presence in the last couple years we’d love to talk to you about all the new possibilities and discuss how we can help you engage a wider audience.  You can contact us here to learn more.

Last week my wife and I were exploring downtown Hot Springs, AR with my family and we stopped to look into the windows of a local shop.  My little sister admired some of the clothes inside, but I quickly (and jokingly) told her she wasn’t allowed to shop there because they used the font “Curlz.”  That’s right, with a “z.”

I don’t remember what the store was actually called, but what I read was:

So that made me think about a subject I’ve visited many times before: What do our fonts say about us?

Too many people settle for the preinstalled fonts that come on computers these days.  If Arial or Times New Roman represent you perfectly then that’s what you need to do.  But most companies are trying to capture the attention of an audience with many options.  They need to make an impression and they need to stand out.

The littlest difference in a font can change its perception by a potential client.  The addition of a serif can add a sense of tradition and a slant can create a progressive motif.  We chose our font, “Bebas,” because it’s modern, simple, and clean.  That’s how we want to be viewed by our potential clients.

So, if other fonts could talk, what would they say about you?  Here’s a little picture we came up with for fun: