As we start out on with our first blog post I think it’s important to start with something we’re passionate about: great design.  Most people agree that a Web presence is a vital aspect of today’s business world, but many companies and organizations settle for a basic Web site with just enough information.  Please don’t misunderstand me.  Sometimes a simple Web site with a clear, succinct message is the ideal solution.  So here’s the bottom line: your Web site design tells your viewers almost everything they need to know about you.

A bad Web site design is like wearing sweatpants to an important meeting.  It can also be like wearing a three-piece suit to the beach.  Every site has a unique audience it’s trying to capture, and a tailored design helps establish connections with your audience.  A suitable design for your Web site encourages your viewers to see that you understand your market and that you consequently understand their needs.

Great design does more than establish a sense of competence.  It also enhances the functionality of your site.  A well-planed site will lead the user’s eye to important content quickly and offers intuitive navigation that requires little to no learning curve.

While a simple site with basic content is a good step for every company or organization, the same site, paired with great design will create a lasting impact on every viewer.  To find out how Illuminate Design Studio can help your site out request a free quote here.