Today’s internet landscape is rapidly changing. Whether you realize it or not, the world’s dependence on stationary computers is shifting to a more mobile alternative: Post-PC devices like smartphones and tablets. It makes sense, too. When you can do as much or more on a device that fits in your pocket and lets you travel anywhere, why would you want to limit yourself to a heavy, stationary computer?
We recently did some data crunching on a client’s Web site and projected that, by the end of this year, 12.9% of all visitors will be on mobile devices, and our other sites are seeing similar trends. When one out of every ten visitors to your site is on a Post-PC device it creates some very interesting situations.
Most people think of the limitations these mobile devices present on the Web, but the growing number of users is actually a very good thing. The typical complaints of small screens, short battery life, and missing Flash integration are overshadowed by all the benefits that arise from these portable devices.
The typical desktop computer lasts more than four years, but mobile devices like phones are usually upgraded every two years. This means that technology stays up-to-date and the oldest devices are typically only two years old. The modern technology found on these Post-PC devices provides lots of capabilities that escape many standard PC browsers.
It also lets you meet your users wherever they are. 74% of smartphone users have made a purchase from their phone and a clumsy Web presence might make the difference between a sale or a pass. Mobile Web sites help you seal the deal by providing intuitive interfaces that lead clients to taking action immediately.
Then there’s the customization for mobile devices. Mobile Web sites let you capture a whole new audience and tailor the experience to their smaller platform. Creative layouts, large buttons for touch screens, geo-location services, and rearranged content are all possible features for a stand-alone mobile site that help users on-the-go find the content they need quickly and efficiently.
The custom interface for Post-PC devices also says a lot about your company or organization. It shows the world that you put your users’ experiences first and that you’re doing your best to utilize emerging technology. This improves your reputation and converts leads into results.
If you want to see how we’ve made a difference in the Post-PC realm, check out our Web site or www.kwc.edu on a smartphone or tablet. Then, when you’re ready, contact us to request a quote and see how we can create a custom Web presence that connects you to Post-PC users everywhere.