It’s a question we often ask during ice-breaker sessions or when we’re trying to get to know someone better.  My answer changes sometimes, so I’ll usually say something like, “Today it’s blue.”  Your favorite color can say a lot about you, and it helps your listeners to understand more about who you are.

The colors we choose to design Web sites help the world understand more about you, as well. Calm blues can show a down-to-business attitude, while bright orange can convey a sense of athleticism.  We picked the blue on our Web site because it appeals to a wide range of viewers, but it’s also bright and makes a bold statement against the clean grey and white of the rest of the site.

Color combinations also say a lot about your company or organization.  The logo we designed for Hollison conveys a sense of American nationalism.  It not only gives the company an identity, it confirms to the viewer that their work helps secure the nation’s food supply.

So what are your colors saying about you? If your Web site or logo need a color overhaul, feel free to contact us or request a quote.