Last week my wife and I were exploring downtown Hot Springs, AR with my family and we stopped to look into the windows of a local shop.  My little sister admired some of the clothes inside, but I quickly (and jokingly) told her she wasn’t allowed to shop there because they used the font “Curlz.”  That’s right, with a “z.”

I don’t remember what the store was actually called, but what I read was:

So that made me think about a subject I’ve visited many times before: What do our fonts say about us?

Too many people settle for the preinstalled fonts that come on computers these days.  If Arial or Times New Roman represent you perfectly then that’s what you need to do.  But most companies are trying to capture the attention of an audience with many options.  They need to make an impression and they need to stand out.

The littlest difference in a font can change its perception by a potential client.  The addition of a serif can add a sense of tradition and a slant can create a progressive motif.  We chose our font, “Bebas,” because it’s modern, simple, and clean.  That’s how we want to be viewed by our potential clients.

So, if other fonts could talk, what would they say about you?  Here’s a little picture we came up with for fun: